Making Social Media Accessible
Social Media Accessibility
Creating accessible social media content helps ensure your message can be understood by all users, including those using assistive technologies or navigating content quickly.
Creating Accessible Social Media Content
Use the topics below to learn how to create accessible and inclusive social media posts.
Choose a Topic
Social Media Tips
Clear language supports users with cognitive disabilities and those processing information quickly.
- Use clear, direct wording
- Focus each paragraph on one main idea
- Avoid jargon or explain unfamiliar terms
- Place essential information at the beginning
Acronyms and Abbreviations
- Avoid acronyms when possible
- Spell out acronyms the first time they appear
- Do not assume familiarity with shortened terms
All non-text content must include a text equivalent.
- Provide alt text
- Include image descriptions when needed
- Provide captions or transcripts for multimedia
- Use clearly labeled links
Alt Text
- Describe the meaning of the image in context
- Avoid auto-generated alt text
- Do not repeat visible text unless needed
Image Descriptions
If an image contains text, include that text in the post. Screen readers cannot read text inside images.
- Provide captions for spoken content
- Include meaningful non-verbal sounds
- Review auto-generated captions for accuracy
- Use descriptive link text
- Avoid “click here” or “learn more”
- Do not rely on color alone
- Place hashtags at the end
- Use CamelCase (e.g., #GoHawks)
- Limit number of hashtags
- Do not use emojis in place of words
- Avoid emojis mid-sentence
- Place emojis at the end
- Use sparingly